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For every complex problem there is an answer that is clear, simple, and wrong.
(H. L. Mencken)
Based on 226 interviews with North American marketing reseach and policy research firms, this study decribes the use of CATI, CAPI and web interviewing software, predictive dailler technology and statistical analysis software.
2 pages, 217k [PDF format]
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Benoît Gauthier : email@example.com, @BGauthierCEEQ
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