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You are entitled to your opinion. But you are not entitled to your own facts.
(Daniel Patrick Moynihan)

Document T026

Assessing Survey Research, a principled approach; An application to Internet surveys

Conference delivered on April 24, 2001 at the annual conference of the Professional Marketing Research Society

This presentation takes stock of the development of a survey research assessment framework being developed by Circum Network's president, Benoît Gauthier. It contains also an application regarding Internet-based research, the theme of the 2001 PRMS conference. For those interested, more information is available in the article which accompanied the presentation and which offers an in-depth (albeit still "work-in-progress") treatment.

12 pages, 298k [PowerPoint format]


To reach us:

General address : service@circum.com
Benoît Gauthier : gauthier@circum.com, @BGauthierCEEQ
Tel. : +1 819 775-2620, Fax : (no more fax; sorry)
238 Fleming Road, Cantley, Québec J8V 3B4